Strategi Pemasaran Untuk Meningkatkan Volume Penjualan “Seblak Prasmanan Bandung” Di Bekasi

Abstract

SMEs are business ventures undertaken by the majority of Indonesians to generate income. The SME industry was not destroyed by the financial crisis of 1998. SMEs have been growing rapidly every year. This phenomenon occurs not only in Bekasi but also in other regions of Indonesia. The growth of the SME sector has become a government priority, especially in terms of marketing. All industries are experiencing SME development, including the culinary industry. One of the currently popular culinary dishes is seblak. Although there are many types of seblak, this particular one is the most popular due to its affordable price, delicious taste, and comfortable location. One of the latest trends in Bekasi is Seblak Prasmanan. The data collection techniques used were literature review and observational study. Based on the research findings, the marketing strategy aligned with the 4Ps (product, price, place, and promotion) influences the sales volume of Seblak Prasmanan. The conclusion of this research is that a more effective marketing strategy is expected to increase the sales volume of Seblak Prasmanan.