Pengaruh Pemberitaan Isu Ferdy Sambo Terhadap Citra Kepolisian di Mata Masyarakat

Abstract

This research was conducted to find out whether there was any impact of Ferdy Sambo news on the image of the police institute in the eyes of the public. The object of this research are the students in semester 5-6 of Institute of Business and Informatics 1957. This research was a quantitative study using survey research methods and questionnaires as data measurement tools.Based on calculations using the Taro Yamane formula, the minimum number of samples needed in this study was 63 respondents and was completed to 100 respondents to get maximum results. Data collection was carried out for less than 1 month using a questionnaire in the form of a Google form. The data analysis technique in this study used the SPSS program calculation which was then translated and discussed which will then be concluded. The results of the X variable correlation test, only the attention dimension has a significance value of less than 0.05, which is equal to 0.036. Therefore, it can be concluded that only the attention dimension has a significant correlation with the Y variable (image of the police). The adjusted R Square value of the X dimension of attention is 0.003 (0.3%), therefore, it can be concluded that there is very little effect on the Y variable. In the different attitude test results, the significance value of the X dimension of attention is > 0.05, which is 0.350 (0.35%). Thus, it can be concluded that the reporting of the Ferdy Sambo case (variable X) does not fully affect the image of the police (variable Y), but only affects Ferdy Sambo's personality.