Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024
DOI:
https://doi.org/10.70704/bc.v4i1.341Keywords:
Experiential marketing, Le Minerale , advertisingAbstract
Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.
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Published
2025-01-17
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