Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024

Authors

  • Sulthon Hidayatullah Universitas Muhammadiyah Prof Dr Hamka
  • Vilya Dwi Agustini Universitas Muhammadiyah Prof.Dr.Hamka
  • Andys Tiara Universitas Muhammadiyah Prof.Dr.Hamka

DOI:

https://doi.org/10.70704/bc.v4i1.341

Keywords:

Experiential marketing, Le Minerale , advertising

Abstract

Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.

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Published

2025-01-17