Pelatihan Branding Produk UMKM Berbasis Media Sosial Untuk Wirausaha Muda di Ciputat, Tangerang Selatan

Desain Logo, Feed Instagram dan Storytelling Produk Secara Digital

Authors

  • Alamsyah Alamsyah Institut Bisnis dan Informatika Kosgoro 1957
  • Dyan Prawita Sari Universitas Gunadarma
  • Agus Hitopa Sukma Institut Bisnis dan Informatika Kosgoro 1957
  • Irma M Nawangwulan Entrepreneurship Department, IPMI Institute
  • Samuel PD Anantadjaya IPMI Institute, Kalibata, Jakarta

DOI:

https://doi.org/10.70704/jpk.v3i2.380

Keywords:

MSME branding, young entrepreneurs, logo design, storytelling, Instagram feed

Abstract

Social media-based product branding is one of the keys to the success of MSMEs in building identity and increasing competitiveness amidst an increasingly competitive digital market. In the Ciputat area, South Tangerang, many young entrepreneurs have business potential but still face limitations in designing effective digital branding strategies. Responding to this challenge, this community service activity is designed to increase the digital branding capacity of young entrepreneurs through logo design training, Instagram feed management, and the preparation of communicative and attractive product storytelling. This activity is carried out with a participatory approach through the stages of identifying participant needs, preparing contextual training modules, practicing direct content design and production, and evaluating participant abilities through pre-tests and post-tests. The training results showed a significant increase in the understanding of the concept of digital branding and the technical skills of participants in creating consistent visual elements and conveying product value through narratives on social media. This program is expected to strengthen the brand identity of MSMEs and open up opportunities for digital market expansion for young entrepreneurs in the area.

Author Biography

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Published

2024-04-08

Issue

Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia

Section

Articles