Pemberdayaan Digital UMKM melalui Pelatihan dan Pendampingan E-Commerce Holistik

di Toko COF.inco Palangka Raya

Abstract

MSMEs continue to experience digital stagnation due to limited technical capabilities in managing online sales. This Community Service Program (PKM) aims to analyze the impact of holistic e-commerce training and mentoring on the “COF.inco” store in Palangka Raya. A mixed-methods approach was used, featuring a pre-test and post-test design across six systematic stages: preparation, outreach, a three-day training session, 1–2 months of post-training mentoring, evaluation, and reporting. The results of the intervention demonstrated a significant increase in digital capacity and business performance. Participants’ average knowledge scores jumped from 40% to 90%, with 90% of participants now proficient in managing their online stores independently. Store operations successfully transitioned from manual to digital, triggering an average 35% increase in sales volume. In conclusion, ongoing mentoring is key to the successful digitalization of MSMEs. This bottom-up strategy has proven effective in boosting digital inclusion and is recommended as a national intervention model.