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Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Nasabah Pada Bank Syariah

Authors

  • Tri Anggraeni IBIK-57
  • achmad Fauzi Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Delila Rambe Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Winda Afrillia Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Nyai Rika Ambarwati Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Hamdy Febrian Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957

DOI:

https://doi.org/10.70704/jpjmb.v1i3.90

Keywords:

Customer Decisions, Marketing Strategy, Service Quality

Abstract

The process of tracking issues, identifying problems to concluding when a consumer decides to become a customer of a financial institution which is seen as a solution to the needs and desires of the consumer, is known as a customer decision. This article reviews the influence of customer decisions, namely: Marketing Strategy and Service Quality. The author of this article aims to develop hypotheses about the effect of variables on each other to be used in subsequent research. The results of this literature review article are 1) Marketing Strategy for Customer Decisions; and 2) Quality of Service to Customer Decisions

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Published

2022-12-01

Versions

Issue

Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan

Section

Articles