Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Citra Perusahaan Terhadap Loyalitas Pelanggan

Authors

  • Achmad Fauzi Universitas Bhayangkara Jaya
  • Iwan Setyawan Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Syifa Aulia IBIK57
  • Nunti Harnanti Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Anastasia Linda Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
  • Surya Opusunggu Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957

DOI:

https://doi.org/10.70704/jpjmb.v1i3.91

Keywords:

Loyalty Customers, Service Quality, Satisfaction, Customers, Corporate Image

Abstract

The level or frequency of customer satisfaction with the products/services they use for various reasons, including the desire to be pampered with good quality, taste and service, is known as Customer Loyalty. This article reviews the influence of Customer Loyalty, namely: Service Quality, Customer Satisfaction and Corporate Image.

The author of this article aims to develop hypotheses about the effect of variables on each other to be used in further research. The results of this literature review article are: 1) Service Quality on Customer Loyalty, 2) Customer Satisfaction on Customer Loyalty; and 3) Corporate Image of Customer Loyalty

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Published

2022-12-01 — Updated on 2022-12-01

Versions

Issue

Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan

Section

Articles